Gordon and I began to sell today. Its a hard slog trying to speak to people who may be interested in training as they are inundated with callers. It strikes me that there must be a way for us to differentiate ourselves. We know we have a unique approach and we know we are great at what we do. Its just so hard to find a way of telling people about what we do without sounding like everyone else.
Cold calling can be daunting but I actually enjoy it. It helps me to find out what is interesting to the people I am trying to sell to. To be honest, I don't think I have actually made a sale over the phone but I hope to get better with practice. Most of our business comes through referrals or from answering requests for competitions.
Anyway - its all good - selling as best we can and trying always to be ethical and honest surely we will get there in the end.
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