Monday, 18 June 2012

Learning about Learning

I think the world is finally learning about learning. I am increasingly talking to people who understand what I am saying. It has dawned on people that an academic approach to a practical subject will mean that people are not qualified to practice the subject - no matter how good their degree. Am I happy - NO! Why not? Well because now everyone gets it and I have no machine to rage against. And even though they now get it they still think that the same institutions are going to provide the answers. When will the world learn that small training companies are the place for innovation and implementation and not huge big universities? Yesterday I spoke to a leading educator in Dentistry - now to be a dentist one should imagine that you will have lots of practice at filings - right? Wrong! Now some people qualify having done only one - eeeeeeeeek. Nurses now have degrees - but does this mean that they now feel too qualified to wash an elderly bottom? Do they have to do as much of these day to day caring things in order to qualify - well I am not really sure. Perhaps some of you have the answer. At my Digital Business we have just opened our doors to the local college - we are taking students in to work alongside our team - in a sort of apprenticeship. It’s an experiment - there are no contracts we are just trying it out to see if it will work and if it helps the students are more able to make a successful career out of their computer science courses. I think this is an inspired idea but what about all the web designers and app designers who are not in my team and therefore not benefiting from the lower cost workers - hmmmm - am I being anticompetitive by being able to provide these services at a lower rate? Or am I encouraging businesses in to the digital age that would not be able to afford the support of a professional web designer. In reality it should be a win win - we will see.

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